BRINGING YOUR BRAND TO LIFE.

For Framtidskraften AB, I was commissioned to create a website and visual material that reflects the warm, professional and forward-looking work that the business stands for. 

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We started from a down-to-earth and harmonious visual identity where the choice of colors, imagery and tonality would together convey security, strength of action and faith in the future.

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🌿 The website was built with a clear structure and soft color tones, where the visitor can easily absorb information and at the same time feel the presence of the human and the meaningful. The design is airy, balanced and carries a feeling of both stability and warmth - in line with Framtidskraften's mission.

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📸 The photography was carried out with the aim of capturing both environments and the founder Joakim in an authentic way. The focus was on creating images that show the closeness, responsiveness and competence that permeates the business. The light, expressions and contexts were chosen with care to reinforce the feeling of authenticity and trust.

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Together, the web and imagery create a whole that makes Framtidskraften's message both clear and vivid – and that invites trust and continued dialogue.